New post Google's stock clobbering shows just how freaked out Wall Street is about the online ad business right now


Google continued to feel the backlash on Tuesday of a Q1 financial report that featured some unwelcome surprises.

The share price of Google’s parent company Alphabet Inc finished the regular trading session down 4.5%.

Even analysts who trimmed their price targets struggled to explain the thinking behind investors reaction.

“Unfortunately, I think a lot of people are piling on,” said Scott Kessler, director of equity research at CFRA Research, who reduced his 12-month target by $50 to $1,235 a share in the wake of Google’s earnings, but still has a strong-buy rating on the stock. “I definitely think it’s an overreaction. It feels like a snowball effect.”

Tuesday’s results came amid a general market selloff that also affected some of Google’s top rivals. Facebook and Amazon each fell more than 3 percent while Apple shares dipped more than 2 percent. Still, few of them suffered a decline like Google. Perhaps most significant for the digital-ad business is that Google was the first of the top companies in the sector to report Q1 results, and this isn’t an encouraging start.

Google reported that first-quarter revenue increased 23% from Q1 last year, outperforming analysts expectations, but during the same period the search giant’s capital expenditures nearly tripled. In addition, the company’s traffic acquisition costs rose 37% and took up a greater percentage of revenue than the same quarter last year.

Clinging to Google is the possibility that new rules in Europe regarding user privacy could hurt the company’s ability to collect the kind of information that advertisers want. Then, closer to home, there’s the fallout from Facebook’s recent troubles with Cambridge Analytica, which is accused of misappropriating user data.

The Wall Street Journal recently wrote that while Facebook faces congressional scrutiny, Google is the advertising company that possesses the most information on members of the public. Why aren’t they being called on to testify before lawmakers?

Investing for growth or spending excessively?

Facebook CEO Mark Zuckerberg

Justin Sullivan/Getty Images

Shebly Seyrafi, managing director of internet research at FBN Securities, sees encouraging signs from Google and has an outperform rating on its shares. In his note on Tuesday, he pointed to the company’s growth in mobile search and YouTube. He noted that paid clicks on Google web sites grew 59 percent from Q1 2017. Revenue in the category also grew 26 percent, up from 22 percent during the same period last year.

As for Google’s increased costs, Seyrafi sees discrepancies with how Wall Street reacts to the way different tech companies invest. Google said that rising capital expenditures were due in part to the building of a global internet network, a multi-billion dollar endeavor that includes laying its own undersea cables, building data centers and buying tons of computers.

“I think what’s happened is that Alphabet is investing for growth,” Seyrafi told Business Insider on Tuesday. “Unlike Amazon, which is also investing, the street is not ready to accept Google’s strategy as much as Amazon’s…but what Google is doing is prudent.”

Seyrafi also suspects that Google investors might be anticipating bad news from Facebook when the social network reports first-quarter earnings on Wednesday after the bell. Any softness in Facebook’s business outlook would represent more bad news for Google, given that both companies’ prospects are tied to the state of the online ad market.

“I think what’s happening is some investors are stepping back a bit,” Seyrafi said. “Some are worried about the digital advertising model, especially post Cambridge. Some are concerned about Facebook’s forward outlook and that it may not be positive, and they want to get out of Google ahead of that.”

Business Insider will be covering Facebook earnings live on Wednesday after the bell.

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New post Meek Mill got a hero's welcome at 76ers playoff game as he rang the ceremonial bell


Meek Mill Sixers
Philly rapper Meek Mill has been something of an inspiration to the city’s sports teams of late, and many athletes have rallied around his cause.
@JordanHeckFF / Twitter

The Pennsylvania Supreme Court ordered that Philadelphia rapper Meek Mill be released Tuesday on bail, and it looks likely that he’ll be spending his first night out with the Philadelphia 76ers as they take on the Miami Heat in Game 5 of the first round of the NBA Playoffs.

His release was announced by 76ers co-owner Michael Rubin, who took to Instagram to share the good news.

As it turned out, the team sent a helicopter to pick him up, ensuring he would make it to the Wells Fargo Center in time to ring the ceremonial bell before the game.

Meek Mill had been serving a 2-4 year sentence for violating his probation, leading to many in the local community to call for his release, arguing the punishment far outweighs his crime. Since his initial sentencing, Meek had found allies across the sports world, both amongst Philadelphia sports icons and even including some unlikelier names like New England Patriots owner Robert Kraft.

Upon his release, Meek Mill expressed gratitude for all of those who had worked on his behalf.

With a chance to secure their first playoff series win since the dawn of the “Trust the Process” era, and Meek Mill finally back in the building, Philadelphia will be rocking tonight.

More NBA playoffs:

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New post Snapchat is testing a rollback to the most controversial part of the app redesign


Snapchat redesign
Snapchat’s redesign in three screens.

Snap

After months of insisting that the controversial Snapchat redesign was here to stay, it looks like the ephemeral messaging app is considering a change of course.

Snap, the parent company of Snapchat, confirmed with Business Insider on Tuesday that it’s begun testing a new design for the app that would walk back some of the biggest changes since the original redesign dropped in February.

To be specific, this design would reunite on the same page your friends’ Snapchat Stories with those that come from celebrities. Check out the screenshot provided by Snap:


Snap Inc.

The test is only with a small number of users now, with no word on when, or if, it will come to all users. Details of this Snapchat design test were originally reported by Recode.

The separation of the two, across different pages of the app, was a major problem that users had with the redesign, and even frustrated celebrity power users like Kylie Jenner and Chrissy Teigen. Many users said that they valued that Snapchat made them feel as if they were friends with celebrities.

Although this design does feel like a return to the app’s popular original design, there is still one major difference. As you can see from the screenshot, while celebrity and user content will be united on the Discover page, they’re still separated out in two different horizontal sliders.

This adjustment feels like a natural compromise between the two very different previous designs. To that end, it allows Snap to continue its recent philosophy of clearly and actively distinguishing between content that comes from average users, and content that comes from celebrities and publishers.

“We are always listening to our community and will continue to test updates that we hope will give Snapchatters the best possible experience on our platform,” said Snap spokesperson, in an email with Business Insider.

This reflects a dramatic change in tone since just a couple months ago, when roughly 1.2 million signed an online petition pleading with Snapchat developers to undo the update. Team Snapchat gave no indication that the petition moved them, and CEO Evan Spiegel said publicly that the uproar only gave him more confidence.

“Even the complaints we’re seeing reinforce the philosophy. The frustrations we’re seeing really validate those changes,” said Spiegel, just weeks after the redesign rolled out. Now, it seems, he’s more willing to meet users in the middle.

New post 5 Tips To Select The Best Digital Marketing Agency for Your Business

The world, today, is becoming progressively digitalised with millions of folks going online. Companies are realizing the encompassing reach their brands can enjoy by being proactive in the digital arena. No matter a brand is small or a giant unit, they certainly do not hesitate to invest in the top digital marketing agencies that have the power to make their business outshine in the busy gala.

Digital marketing has the potential to reach out to a much wider audience in comparison to the traditional advertising mediums. Not only because it can target a larger group of the audience but also because it can do the same at a minimum cost. The powerful digital marketing tools like emails, social media posts and other online campaign and promotional strategies offer a cost-friendly yet extremely effective to stand out in the competitive marketplace.

Digital marketing trends are, however, in an ever-evolving stage with new strategies getting introduced every season. In this respect, selecting a marketing agency will help a business to keep itself updated with the changing trends and achieve the business goal. Investing in a good digital marketing agency is very important for the success of your business lie on their hands to a great extent. The following checklist will help all the affiliated marketers to choose the best digital marketing agency for their business –

Make Yourself Clear about What You Want:

Long before you start your search of finding a digital marketing company for your business, you must be clear about your own needs. Digital marketing is a broad area and involves various approaches like- SEO marketing, social media management, website development, Blogging, content management, inbound marketing and more such things. Discuss with your team and sketch out a list of all the services you need from a digital expert.

Know Their Digital expertise:

Not all firms have a perky office set up and have an office in an extremely corporate address. Remember that just because they are not a big name, doesn’t have any connection with their expertise. For example, if your company specializes in sportswear, you would definitely want to work with a high profile marketing firms that cater to brands outside your niche. You want your work done at its best and it has nothing to do with the outer image of the agency. It may be that the agency is not much aware of your product. Are they exceptionally creative? Have they worked with products outside their comfort zone? A “yes” to these questions means you can proceed with a positive note.

Research on The past and ongoing projects:

Of course, you have learnt that the agency you are going to hire is creative and has worked in diverse fields, but having a look from a closer view will make your decision stronger. Don’t hesitate to have a look at the sample of their works. You can always have a look at their clients’ website, the content written for other companies and then decide whether you are moving on or not. Don’t hesitate to find out whether they are aware of the trending digital marketing techniques and also the metrics they use to define success.

Learn About their Employees and Experts:

A good digital marketing agency is formed only when it is surrounded by passionate, creative, intelligent and enthusiastic people. It is only through their skills that your brand is going to shine. You can always have a chat with the marketing experts and learn about them.

Consider the Budget:

Budget is one of the most significant parts in the process of choosing a digital marketing agency. Asking about the estimate or quotation is very important. Negotiation may be uncomfortable for all who are not attuned to it. Make yourself clear before finalizing the deal. Finally, don’t be ready to compromise for few bucks because you need the best.

New post I've had the best sleep of my life on Casper's high-tech $2,000 mattress — and I could never go back to a regular mattress


Minutes after setting up the Casper Wave, I remember laying on the mattress thinking, “This is what the mattresses always feel like when you stay at a really nice hotel.”

That honeymoon feeling you get with some new products hasn’t gone away in the months since first receiving the Casper Wave.

I’ve always been a big night owl — partly because I have trouble falling asleep unless I feel absolutely exhausted. Otherwise, I’ll stay awake in bed, sometimes for hours, struggling to fall asleep or just reading on my phone until my eyes shut by themselves.

These days, though, since setting up the Casper Wave, I’ve had very few issues falling asleep — and I actually look forward to going to bed, because I know I’ll always get good rest.

The only downside: I can’t say the Casper Wave has made me any more of a morning person. If anything, having such a comfortable mattress makes it much harder to wake up.

Also, its price tag isn’t for everyone, which is another consideration. There are plenty of other more affordable mattresses out there. But to me, for its combination of size, soft feel, strong structure, and ability to stay cool, the Casper Wave is one of the few products I’m happy to recommend even though it’s more expensive than the competition. Your wallet might not be happy at first, but you’ll sleep like a baby.

New post Online Affiliated Marketing

Online Affiliate Marketing is a revenue sharing venture between a website owner and an online merchant. The website owner will place advertisements on his websites to either help sell the merchant’s products or to send potential customers to the merchant’s website, all in exchange for a share of the profits.

Affiliate Marketing Program

An affiliate marketing program is sometimes called an affiliate program, but also may be referred to as a pay-for-performance program or an associate program. An affiliate program is a marketing tool for the e-business that operates it, called merchant or advertiser and a source of revenue for the e-business that participates in it, called an affiliate or associate or publisher.

There are three ways to earn money through affiliate marketing:

1) Pay per Click or Cost-per-click affiliate programs: Every time a potential customer leaves the affiliate website by “clicking” on the link leading to the merchant’s website, a certain amount of money is deposited in the affiliate’s account. This amount can be pennies or dollars depending on the product and amount of the commission.

2) Pay per Lead or Cost-per-lead affiliate programs: The merchant pays the affiliate a set fee for each visitor who clicks through and takes and action at the merchant’s site, such as completing an online survey, registering at the site, or opting-in to receive e-mail.

3) Pay per Sale or Cost-per-sale affiliate programs: Every time a sale is made as a result of advertising on the affiliate’s website, a percentage, or commission, is deposited into the affiliate’s account.

The Amazon Story

The world’s biggest bookstore has one of the most successful examples of an affiliate program (called their associate program). Amazon now has well over 1 million affiliates! That is over 1 million websites actively promoting their products every single second of every single day. Amazon generates over 40% of its revenue through its affiliates program. That is over $3 billion in revenue every single year! As another (somewhat humble by comparison) example, Zeald generates over 50% of its revenue using its own unique affiliates program. Admittedly, not quite billions of dollars but that is definitely millions of dollars of revenue every single year.

Thousands of diverse e-businesses operate affiliate programs: E.g. barnes&nobale, dell,1-800-flowers, rackspace managed hosting etc.

Affiliate Programs as a Marketing Tool

The two major Advantages to merchant

1. Tie marketing effort directly to a lead or sales.

2. The merchant pays only for results.

The two major Advantages to affiliate

1. Additional source of revenue for affiliate who also sells products/services

2. Primary source of revenue for affiliate who offers entertainment or information

Two Approaches to Operating a Successful Affiliate Marketing

1. Acquire a huge and affiliate membership. e.g. The Amazon associates programs have over 1 million members as diverse as:

– RVPart – Sells parts for recreational vehicles and motor homes.

– Dilbert – Site for view cartoons, play games, send electronic greeting cards etc

– Books for Managers – Site for business reviews and lists of the currant top-selling business-related books provided by Business week, The New York Times, the Wall Street Journal, USA Today, and other publications.

– HaperCollins – Its site to promote its authors and their books. However, like many book publishers. HaperCollins sells its books through bookstores and not directly to the public.

2. Acquire a smaller number of highly effective affiliates that have a high volume of website traffic and offer web page content, products and services that are directly related to the merchant’s products and services.

Affiliate Programs as a Revenue Source

Participating in an affiliate program and then getting the most out of your participation involves:

– Selecting the appropriate merchant and affiliate program for your e-business

– Understand the terms of the affiliate agreement

– Add custom links to merchant’s site from affiliate Web pages

– Build traffic at affiliate site to increase click-troughs to merchant site.

Top 10 Tips for Choosing the Affiliate Program That Is Right for You

1. You have to identify a product or service for which there is a need. The product should be such that you would love and enjoy promoting it. You could start by searching for “Affiliate Programs” in the Search Engines.

2. The product or service should be relevant to your website.

3. It is always wise to join an affiliate program that is long standing, safe and secure and has a good reputation in the Internet world. This can be easily verified from the Better Business Bureau or other similar organizations. Visits to Forums and Discussion Groups will also provide you with a lot of useful information.

4. Most affiliate program providers provide a commission of 5% to 50%. The commission you earn for the sale of a product is your main income. So while choosing an affiliate program you should study the commission paid out and decide on a program that pays at least 35% for you to run your business successfully.

5. There should be a proper tracking system in place to record all the clicks and sales made through the text links and banners placed on your website, e-mails and other advertisements.

6. One important factor that is often overlooked is the “hits per sale ratio”. This indicates the number of hits that have to be made to a Text Link or Banner to generate a sale. This will give you an idea as to how much traffic is needed before a sale is made.

7. How often are commissions paid? This is another important matter that should be considered. Most reputed organizations pay their affiliates monthly or when they accumulate a minimum commission of $50 to $ 100 or as indicated by you. You should avoid any program that requires too many sales to reach the minimum amount.

8. Affiliate Programs are generally single tier or two tiers. A single tier program pays you for whatever business you have generated. On the other hand a two tier program pays you for the business you have generated and also a commission for the sales generated by a sub- affiliate, you have sponsored. A two tier program is always advantageous.

9. Long standing reputed organizations provide a whole range of tools and resources such as Banners, Text Links, Brochures, Websites and training for their affiliates. When choosing look out for such organizations because they certainly make life much easier and helps you grow your home based business.

10. Finally, you must read and understand the agreement before you join as an affiliate even if it happens to be the best organization in the world.

Understanding the Affiliate Agreement

The affiliate agreement created by the merchant and agreed by the affiliate, defines all aspects of the affiliate program and typically includes:

– Types of Web sites merchant will accept into the affiliate program

– Types of links allowed and guidelines regarding their use.

– Schedule and payments terms of fees and commissions

– Terms of usage of merchant logo, name and web content

– Technical specification that your web site must meet, if any

– Restrictions on types of content that may appear on affiliate sites

– Requirements for compliance with all government laws, ordinances, rules, and regulations.

Affiliate Tracking Systems

– Allow merchant to control how it credits click-throughs

– Monitor window of time in which affiliate can get credit for a click-through

– Record and store affiliate information

– Provide commission/fee reports

Affiliate management networks

An affiliate management network is a third-party entity that recruits affiliates, manages the registration process, tracks and properly credits all of the fee and commissions and arranges for payment. In return for these services, the affiliate management network collects from the merchant a percentage of each referral transaction’s fee or commission-perhaps as much 30 percent.

Well-established affiliate management networks: Example: Commission Junction, LinkShare [2]

Affiliate tracking technologies

To achieve this we develop a strategic online relationship with advertisers to improve the creation, management, and analysis of online marketing and sales activities. These activities are supported by a scalable and reliable tracking technology. Keeping track of the click-throughs and properly crediting the affiliates is a complex programming task. Companies such as BeFree and ClickTrade sell software that automatically monitors and credits all followed links resulting in a sale. Note that ClickTrade was acquired by Microsoft and is now co-branded as part of Microsoft bCentral.

Some tracking technologies are following:

– Custom links containing affiliate information or affiliate and merchant information

– Tracking cookies

– Third-party tracking software

– Application service provider tracking service

– Sub Domain tracking

– Database record matching.

Affiliate Marketing Risks and Challenges

Affiliate marketing is not without certain risks and challenges primarily form unethical affiliates and the negative perceptions online consumers have about tracking technologies.

Unethical Affiliates

– Cookie stuffing – Multiple cookies placed on visitor’s hard drive during a single visitor affiliate site.

– Spyware – General term used to describe software that has been installed on a personal computer without the owner’s permission, its unknowingly download and install spyware when you download games, screensavers, freeware utilities and so forth.

– Parasiteware – Redirects affiliate links and Replaces content of existing tracking cookies

– Spammers – Merchant is responsible if affiliates use spam to promote sites

– Negative perception of tracking cookies – Many consumers install and use blocking software which includes Block tracking cookies and Delete tracking cookies.

Why Affiliate Marketing Is Profitable for E-Business

If you have been considering an affiliate marketing venture, there are some very good reasons why you should go with this method of generating recurring revenue. Here are some of the ways that affiliate marketing can be a lucrative means of creating income that will be stable and allow you to grow exposure over time.

– One of the first advantages of affiliate marketing for the new entrepreneur is that the startup cost is very low. Most companies that offer affiliate marketing programs do not require any type of monetary investment on the part of the affiliate.

– The second expenses are limited to what you have to pay to connect with the Internet, the software you may need to load on your computer, and a web site where the ads associated with the affiliate marketing program can be placed. With web site hosting such an inexpensive service these days, setting up your own web site for the affiliate ads will be a breeze.

– Another reason that affiliate marketing is such a moneymaker is the fact that there are so many different types of ways to set up the program. You can go with the pay per click option, which works out great when it comes to promoting special offers. Ads that lead to product review sites often are a way to allow product users to go through your portal and leave comments on the items they purchase.

First Thing’s First-Avoid These Silly Affiliate Marketing Mistakes!

While affiliate marketing is a great way to earn a living, the fact is that many people become discouraged and drop out of programs. In many instances, the failure to be successful with affiliate marketing has to do with making a few simple mistakes. Here are some examples of those mistakes and why they should be avoided.

– A low-quality website with no original content and tossing in some affiliate links. While it is certainly true that you need to have a web site up and running in order to participate in an affiliate program, there is also the need to apply some effort to getting the word out about your site. Otherwise, the chances of people visiting your web site and clicking on one of the links are pretty slim.

– Another mistake many affiliate partners make is not choosing products that have some relevance to the content of your web site.

– Keeping your site content and the ads more or less relevant to one another will make it easier to generate revenue, and not fail as an affiliate marketer. Now, this may seem intuitive – but many make this mistake in subtle ways (i.e. they mismatch their customers with products).

– One final mistake that many affiliate marketers make is not sprucing up their web sites from time to time. Keeping the content fresh is one way of building and keeping a loyal reading audience because keeping the same old look and the same old text with nothing new to entice people back is a sure way to limit your chances at being a successful affiliate marketer. The fact is that you do have to proactively promote your site, keep the content fresh, and make sure the ads have some connection to the subject matter of your site.

What You Need Before Getting Started and Affiliated Marketing

While there is not a lot of expense in starting up as an affiliate marketer, there are a few things that you need to do if you really want to make money marketing other people’s products.

Here are some basic tips to help you line up all your things to do before you ever sign up for that first affiliate program.

– One of the basic needs for any successful affiliate program is to have a web site of your own. While it is possible to purchase ad space on sites and to advertise through Google Adwords, this is short term strategy setting up a basic web site that has a particular focus will make all the difference in the world to the success of your program. Keep in mind that your web site does not have to be complicated with a lot of flash media, animation or other fancy bells and whistles.

– In fact, if you plan on focusing your attention on affiliate marketing strategies that target the home consumer, you are better off with a basic site that will load quickly on a dial up connection. After all, dial-up is still extremely popular in a number of locations.

– Online payments are a great way to easily receive your affiliate payments and keep track of your earnings. From this angel, you may want to look into opening an account with one of the more popular online services that send and receive funds. i.g PayPal

– Another important aspect is determining just what your contact information will be, regarding communication with your affiliate program. This would include an email Address and physical mailing address. The email address should be one you have set aside specifically for your marketing business.

How to Pick the Best Product with the Best Payout and Great Demand

– One of the first things to think in terms of when it comes to affiliate marketing is determining where your talents and expertise happen to reside. One of the keys to picking the best products for your particular situation have to do with what you know and how much you know about it. As an example, a person that has worked in telecommunications for a number of years will probably know a great deal about telephony, related services, and technology that are used within that industry.

– Another aspect about setting up with the right products to promote has to do with where you see a niche to fill in. Finding a population or business sector that appears to be largely ignored in the marketing process can provide the inspiration you need to create a successful affiliate marketing program.

– Do not allow yourself to get discouraged simply because everything is not crystal clear as you begin this part of the process. Practicing some patience and giving yourself time to find the right products to promote as part of the program will only serve to make you more dedicated to the success of the program

In the end, you will find the products that will lead to a very successful affiliate marketing scheme and provide you with not only a handsome revenue stream, but also a lot of personal satisfaction.

Recommended Top Affiliate Networks on the Internet

When you decide to enter the world of affiliate marketing, there are a number of markets that are worthy of consideration. Here are three programs that have captured the attention of a lot of people, simply because of their stability and reliability.

1. Perhaps the best known of the three programs is Click Bank: clickbank. There a number of reasons why people find ClickBank such an attractive option when it comes to affiliate programs. One aspect is that the revenue generated by any purchase made through the ad portal is credited to your account within two minutes of the completion of the transaction. Because Click Bank provides such a comprehensive tracking program.

2. pavdotcom is also an excellent choice as an affiliate network. Just as with ClickBank, PayDotCom provides an easy to use affiliate interface that allows you to view your numbers in real time. You can easily track such data as the number of clicks on the ads and the amount of commissions you have made by directing visitors over to the marketplace through the portal on your web site. One of the advantages of PayDotCom is that this program will interface with your PayPal account, which means that vendors can send your monthly commission directly to your PayPal account. It is important to note that not all vendors will use PayPal as a payment method, so you may still receive payments by check as well.

3. shareasale is a third option that is rapidly gaining recognition among affiliate marketers. As a program that is designed to match up to the content of your existing web site, Share sale is free to join as an affiliate.

Rising to the Super Affiliate Level – What Constitutes a Super Affiliate?

A super affiliate is a marketing affiliate that has created a network that provides a high volume of traffic to affiliate products and a high percentage of completed sales from that traffic. The super affiliate is not one who reaches this level once, or even once in a great while.

– Creativity is an hallmark of a super affiliate. The ability to present the same old information is new ways will keep people interested. Super affiliates know how to look at products from a variety of different angles, determine a series of ways to present the product, and then go out and find an audience to match up with each one of those ways. For the super affiliate, there is always one more way to draw attention to a product, and find a larger audience than ever before.

– Another characteristic of a super affiliate is the desire and ability to master technology. This does not necessarily involve becoming an expert in information technology. But it does involve learning enough about existing technology to make good use of avenues already open on the Internet to promote products.

– Making the most of your status as a super affiliate means enjoying the opportunities that come to you through word of mouth; additionally, it means taking matters into your own hands and promoting your status in such a way that you increase your visibility.

The Super Affiliate Marketing Tactics Exposed!

So what is it that allows a super affiliate to make hundreds or even thousands of sales when you struggle to make 5 sales of the same product? Why is that super affiliates rake in the cash while you struggle to get by? Think about this carefully: you are both selling the exact same product. The only possible difference is the tactics you use to market it. Below, we have included a couple tactics that we should use to sell more like super affiliates. Try to incorporate them into your strategy.

Tactic #1: Play the Long Game

Whenever some new launch is coming up, they will throw together a promotional website; and try to direct traffic to it using pay per click search engine advertisements or solo ads. But there is a major flaw with this approach: almost without exception, people will purchase a “big launch” product from an Internet marketer they already know this is why you have to play the long game, rather than focusing on each individual launch, prepare an approach that will work consistently for years to make more sales.

Tactic #2: Steal from Super Affiliates Whenever Possible

Many super affiliates are also big name Internet marketers. They have public personas that we can follow quite easily. We can find their user ld’s, blogs, mailing lists and their web site’s. Through this approach we can learn from each of them.

Tactic #3: Ignore Talk; Look for Revealed Preference

Talk is just that: talk. Many Internet marketers will talk about all sorts of different methods you can use to make money. They will tell you to advertise using Google AdWords or to build a list or to create viral reports. While some of this information may be useful and legitimate, we should ignore what they say and watch what they do. This is called “revealed preference.

Tactic #4: Make Friends with the Seller

Believe it or not, the seller wants you to be successful, too. So contact him ahead of time, make friends with him; and see if he has any particular advice for you on selling the product. Keep in mind that he talks to a lot of affiliates on a regular basis (especially around big launches) and has the best understanding of the tactics they actually use.

Become a Supreme Affiliate Marketing: Additional Supreme Affiliate Marketing Tips

If you want to make a six figure income – and possibly a seven figure income – then you have to do something that is truly different than what you are doing now. The big question is “how can I do this”? Here’s following suggestion:

Tip #1: Start Acting Like a Business Owner

If you want to be a successful affiliate product marketer, you have to find people who can augment your weakness (and, trust me, no matter how smart you are, you have plenty of weaknesses). Additionally, affiliate marketers do not work in isolation. Most of them are friends with the marketers they sell products for; and this gives them far more leverage and information than you have access to. So start thinking of yourself as a business owner, rather than a completely self-sufficient Internet marketer.

Tip #2: Concentrate on Regular Sales

Regular sales are easier to quantify and predict; and, for this reason, it is far easier to continually ramp up small, regular sales until you are making hundreds of thousands or millions of dollars each year. So don’t worry if you’re the top affiliate for some major new product launch. Instead, focus on regular sales and regular increases in sales.

Tip #3: Do What They Do – Not What They Say

Observe the channels of marketer through which he promotes his product. Watch carefully to determine what methods he’s using to make sales, so you can replicate his successes, rather than chasing after dreams he’s written about.

Conclusion

We may conclude that choosing an Affiliate Program that is right for you might be time consuming but a worth while process. Going through the above whole process will also be a learning curve for new entrepreneurs who are serious about starting a successful home based business. So there is an opportunity for business students and young entrepreneur to develop a simple website with limited budget that can be arranged easily through their own personal savings. This website can be developed with only $100 to $200 (Approximately). You can increase your business growth through adopting the approach where you can affiliate your business with different websites having relevancy with your business and internet heavy traffic as well.

Finally there’s no single path to affiliate marketing riches – and that’s a good thing. Instead, there are many pathways through which you can make your millions. So scout carefully, look for functional methods you can use, and implement them in your own efforts. You may be surprised with the results. But whatever you do – don’t continue to use strategies that haven’t worked in the past. Always think like super affiliates because they use a range of tactics and adopt different ways in order to consistently outperform other affiliates. But one thing you should always play the long game and build lists, create forums, and secure a captive audience in advance of product releases.

Aknowledgement

The Author indebted to Ms.Umera Imtinan, Lecturer Comsats Unversity,Lahore for her suggestion to write this article.

References

1. Napier Albert. “Book: Creating a Winning E-Business”, 2nd edition, p256-257

2. Article, “Affiliate marketing”,zeald.com/Services”.

3. Article, “Affiliate Marketing Strategy for E-Business”, “resources.alibaba.com”.

4. Article, “Affiliate tracking”, “kleindesigns.com”.

5. Online Book, “Super Affiliate Marketing Secrets: Gain the Edge You Need to Become a Super Affiliate Marketer” “free-ebooks”.

6. Internet Article, “Top 10 Tips for Choosing the Affiliate Program That Is Right for You”,” articlesbase.com”

New post This high-schooler's brutal goose attack is the stuff of nightmares


goose 1
The chase.

Devon Gilson-Pitts


A golf match in Blissfield, Michigan, took a foul (or fowl?) turn when student golfer Isaac Couling of Concord High School was attacked by a goose mid-game. The attack looked as brutal as it sounds — just take a gander at these harrowing pictures that were fortuitously captured by Devon Gilson-Pitts, the parent of a student golfer.

The chase.

Devon Gilson-Pitts
Absolutely brutal.

Devon Gilson-Pitts
That’s gotta hurt.

Devon Gilson-Pitts

The incredible, if terrifying, pictures went viral after the Blissfield Athletics Department tweeted them out on Sunday.

“And you thought golf was boring?” the tweet said in jest.

According to the Michigan Free Press, the agitated goose was prompted to attack Couling after a group of students got too close to the bird’s nest, which was near the course’s seventh hole.

When Couling realized he was under attack he ran away, dove three times, and ultimately shooed the bird with his food, according to the Detroit News. And although two of his teammates were nearby, the student was the only victim in the attack.

“No one came to help,” Couling said. “All the coaches saw it from the clubhouse. You could see it from there.”

Couling didn’t sustain any physical injuries in the attack, “just his pride was hurt,” according to the Blissfield Athletics Twitter.

And although his ego might’ve been bruised in the process, Couling did manage to par the hole — despite the obvious physical and emotional distress he faced.

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New post 14 celebrities you probably had no idea went to prom together


Candace Cameron Bure and Scott Weinger
“Full House” stars Candace Cameron Bure and Scott Weinger went to prom together back in the day.
Emma McIntyre/Getty Images

Next to graduation, prom is one of the highlights of just about every high schooler’s experience. What’s not to love about getting dressed up, taking lots of pictures, and dancing the night away with your crush or your BFFs?

Even some of Hollywood’s biggest celebrities have their own prom night stories to tell. Before they got used to making real-life red carpet appearances, some of your favorite celebs went to prom — and their dates just happened to be budding stars as well.

From the adorable to the awkward, we’ve rounded up a star-studded gallery of prom pics that you have to see to believe.

New post The idea that most successful startup founders are in their twenties is a myth — the average entrepreneur is much older


young steve jobs
A young Steve Jobs and Steve Wozniak.

Justin Sullivan/Getty


Mark Zuckerberg was 19 when he started Facebook from his Harvard dorm room. Steve Jobs was 21 when he launched Apple Computer from his family’s garage. David Karp was 20 when he started his microblogging site Tumblr.

The list of successful, youthful Silicon Valley entrepreneurs is long, and it might seem as though celebrated startup founders are getting younger all the time.

However, it turns out that the idea that most successful startup founders are 20-something entrepreneurs is more of a persistent Silicon Valley myth. Yes, they exist, but statistically it’s rare. According to a recent study by MIT, the average age of a successful company founder is much older than you might think. The study, which was conducted by MIT Sloan professor Pierre Azoulay and PhD student Daniel Kim, analyzed 2.7 million people who founded companies between 2007 and 2014.

According to the results, the average age of entrepreneurs who started a company that went on to hire just one employee was 41.9, and the average age of founders who started a high-growth company is even older, at 45 years old.

The study also examined the age of entrepreneurs in sectors like specialized tech employment, venture capital investing, and patent firms, which yielded similar results: The average age of these people, too, was somewhere in their early-to-mid forties.

“Our primary finding is that successful entrepreneurs are middle-aged, not young,” the study reads. “Founders in their early 20s have the lowest likelihood of successful exit or creating a 1 in 1,000 top growth firm.”

New post The best places to live in Philadelphia


Philadelphia
If you’re looking to make the move to the newest “it” city, here are the best neighborhoods in Philadelphia.

Sean Pavone/Shutterstock


Almost overnight Philly has gone from an underdog city to the newest “it” city of the east coast. Earlier this year, the Eagles finally clinched the Super Bowl win every resident’s been dreaming of, it’s on the shortlist for Amazon’s new headquarters, and the real estate market has never been hotter.

The New York Times even referred to it as “the next borough,” a nod to its proximity to the Big Apple and the Amtrak train that gets you from city to city in just over an hour — less than it takes some Brooklynites to make their way to Manhattan.

Add to that a world-class food scene, theatre on par with its east-coast cousins, a rich historical and cultural background and affordable housing, and you can see how it’s quickly become a hub of millennials and aspiring entrepreneurs.

For someone like me, who was born and raised in Philadelphia, it’s easy to see why it’s succeeded. The people, food, charm and affordable prices were enough to make me move home after spending eight years in New York. A piece of advice? You’ll quickly learn that cheesesteaks come “wit whiz” and water is known as “wooder” … and that’s enough to win over lifelong locals!

If you happen to fall into the category of someone contemplating a move to the City of Brotherly Love, here are five of the best neighborhoods.